Project Description

In 2010, two of Bulgaria’s major cable television operators—Eurocom Cable and CableTel—merged to create the Balkan nation’s largest telecommunications company. They asked me to create a vibrant name for the new company—and one that spoke to the promise of its much-expanded array of entertainment and connectivity options. Coined from “близо” (Bulgarian for “nearby”) and “zoo,” the new name grew into a colorful, playful identity system created by Siegel+Gale London.